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Lesson VI- Course Recap + Action Steps
Hey there! Michael here again.
In the past week we’ve covered a ton of information. You now know your single-sentence mission statement, why people purchase your product, how to communicate that value, strategies for testing ads, and one big trick (lifetime value) that allows you to own the advertising space & crush the competitors.
Are you ready to “dominate digitally, create a legacy, and crush the competition like an angry kid stomping on ants?”
I’m willing to guess you aren’t. There’s a huge difference between logically knowing something and feeling confident actively applying it.
For example, you can logically learn all about riding a bicycle but it isn’t until you get up on the bicycle that you can actually learn how to ride the bicycle.
So before we jump into the full course recap, I want to reassure you:
It’s okay to make mistakes.
The people who never succeed in life also never fail in life. They don’t take risks or chances or learn anything new.
You’re different. You are an active participant in your learning and want to do something awesome.
You can do it, but remember that first you will have to launch a few ugly ads to find the flawless ones. Things won’t always go to plan, but if you stay persistent one day they will.
The key behind all of this is not getting so attached to your work or image that you don’t try anything new. It’s imperative to keep trying, even if it doesn’t work- because that’s how you get great.
For this final lesson, I want to recap everything we’ve learned and give you some action steps for moving forward.
The recap section has as promised a complete list of bullet points that cover the entire course.
Feel free to save it on your computer and review it for reference. In fact I encourage you to do this because it’ll help you when you’re setting up a marketing campaign and starting to get nervous.
After the recap I will give you some action steps. The action steps when completed in full will help you truly grasp the knowledge shared with you and give you a sense of what it’s like to apply it fully.
I would be failing you if I didn’t provide these actions steps because it’s useless to teach something but not encourage active application of what has been taught.
Every lesson is applicable in your business & marketing, so the action steps will help you apply them and solidify the knowledge.
It’s important that you complete every action step in full.
Entire Course Recap
Lesson I- What Most Get Wrong About Marketing
In Lesson I we covered some foundations of online marketing, specifically focusing on what most people get wrong about it. I told some of my personal stories of starting Minecraft servers as a kid or my first E-com store that fell flat on its face.
Here’s the key points:
- They won’t “come if you build it.” You need to be an active participant in spreading the message about your product or service
- Don’t take opinions from unqualified persons such as friends or family.
- Cold market data is key to success- let the tests & results show for themselves
- You need to test everything.
Lesson II- How To Read Your Customers’ Minds
Lesson II is all about understanding why people purchase anything. You learned that you need to focus on the customer, and specifically what value they get from your product or service.
This was a large lesson filled with many key points:
- People purchase to increase pleasure or decrease pain
- Understanding how your product increases pleasure or decreases pain reduces guilt or fear of selling because you realize just how valuable your product is
- If your product isn’t valuable, give up now- fix your product before proceeding
- Taking time to list out customer demographics & psychographics helps you understand who you’re selling to
- You need a single sentence mission statement that clearly defines who you are, who your customer is, and how your product helps the customer
- The mission statement aligns all business activities by forcing you to re-evaluate each activity to see if it aligns with your single objective
- When an ideal customer doesn’t purchase your product, it’s likely because the value of “increasing pleasure or decreasing pain” wasn’t clearly communicated & understood
- A great refund policy reduces fear around purchasing
- Almost all sales problems are a direct result of not clearly communicating your product’s value
In this recap I’d like to add one more little point. You may have learned this in school or University.
There’s a difference between “features” and “benefits.” Many marketers make the mistake of communicating features, but it is benefits that are the value behind the product.
Example 1: you could talk about all the features of your awesome new vacuum product, and how it’s got all the special thingies to get the job done. But why does the customer even care? The key is the benefits, which is that the customer can clean their home 5x faster than a normal vacuum cleaner.
Example 2: I offer digital marketing services to business owners. I could talk all about the features of what I do, but it is the benefits that the business owners care about (making sales).
Often you will need to communicate some of the features of your product in order to back up the benefits you’re claiming to give. The focus should always be the benefits, not the features.
Stop focusing on yourself and focus on the customer- what do they get?
Lesson III- #1 Secret To Crushing the Competition like Ants
This was a juicy lesson, and one of my favorites. Most business owners don’t practice this and so it’s a pretty easy way to dominate any niche.
In this lesson we focused primarily on the “lifetime value of a customer” metric, or more specifically how if you focus on breaking even first and profiting in the second or third month you can buy-out all the ad-space from your competitors and dominate the niche.
Here’s the recap:
- Understanding the lifetime value of a customer, or at least the value of a customer by month 2, 3, 4, etc. is critical to running successful ads in case ad costs are high
- Knowing your #’s helps you determine just how much you can afford to spend to acquire one new customer. The number will be higher than you think, and you will destroy competitors who are focused on making short-term cash
- You of course need cash to sustain yourself while you wait to turn a profit in months 1+ away from when the customer is first acquired.
- If you don’t have cash you can create a mini-product to break-even instantly and profit faster
- You can also leverage up-sells and other techniques to increase the average order value
- The key to crushing the competition is focusing on the medium or long-term. By understanding your numbers you can launch ads that aren’t profitable now, but profitable later.
I highly doubt your competitors are using these tricks. At best they are using the up-sells, cross-sells, and re-targeting ads to increase the average order value.
I’ve met so many people that don’t understand this concept. They just can’t seem to understand that by forfeiting profits in the short-term you can dominate a niche within any city very fast.
This isn’t vague start-up advice about “becoming profitable down the line.” You should know your numbers. If you know your numbers you know exactly how much you can spend to break even initially, and then you can profit later.
Again an example would be if you know your customer spends an average of $50 every single month. You can spend $50 to acquire one customer in the first month. Most people cringe at this because they go “but Michael that means I don’t profit anything!” A smart business owner spends $50 to make $50 on month 1 because they know that customers will keep coming back and they’ll have a new $50 per month customer for many months.
It’s still possible to spend money and instantly make money back. In fact that’s my preferred way of doing business. I’d rather make money now and profit long-term.
But the thing is everyone understands that and tries that. Who doesn’t want to print money off the internet?
A more effective way of doing business is to create a break-even offer so that you can “print off a customer list” from the internet, as I like to call it. Spend $8 to make $8, but in the meanwhile grow an Email list for your main product launch.
Most business owners are resistant to this because they want to make money now and can’t wait for 27 days to turn a profit. If that’s you, that’s okay. You can probably make money fast. But then so can your competitors, and eventually someone that follows through on this course will buy-out your ad-space because they’re willing to wait 65 days to turn a profit.
Also note that I’m not suggesting you base anything on luck or vague notions of “turning a profit down the line.” In start-up culture there is this disconnect of sales, and people blindly believe the company will magically become profitable one day.
I’m talking about a science here. Sit down and calculate how much customers spend on month 1, 2, and 3.
If you’re a new business owner or don’t have any way to know these numbers, that’s okay. Find a way to figure this out ASAP because it’ll make you fiercely competitive. The competition will be crushed like ants as you take over.
Lesson IV- How To Create Flawless Ads
Lesson IV is all about my process for creating exceptional ad campaigns. The secret is to test all kinds of creative (images & videos), placement (where does the ad show), targeting (who sees the ad), and ad copy (text).
You test every variation with a very small ad budget. Instead of trying to be a perfectionist or arrogant, assuming that you made the perfect ad, you remain humble and see what works best.
When you find something that works or yields better results you create similar ads until you finally find something that sticks.
This method works because you don’t blow all your ad budget hoping one ad will work. You test, review, and repeat until you create a flawless ad.
Here’s the bullet point recap:
- Most ads fail due to a lack of testing- people are too stubborn and unwilling to test
- Persistence is key… Never give up
- Resolve to succeed because you can on any platform
- Don’t be a perfectionist- everyone creates awful ads
- Pick one advertising platform and master it. Don’t spread yourself & your ad budget too thin. Only switch when you’re capped out on revenue from that platform
- Avoid sensationalist articles about your ad platform (ie. Facebook) dying because 99% of it is BS hype
- Test, test, test everything. Start with very small ad budgets and increase slowly once you find a specific ad combination that works
- Using the testing mindset combined with the lifetime value of a customer allows you to crush the competition like ants
In this lesson I also gave some resources for how to specifically master an ad platform and get better at actual ad creation.
One of my favorite books is “how to write copy that sells.” It’s clear, to the point, and every page is filled with value. This isn’t an affiliate suggestion- it’s simply a great book.
Note: in a couple of days I will send you a complete list of my favorite book recommendations to help you with all this!
My other suggestion is to search for Udemy courses on whatever else you need help with. Udemy is an online course platform filled with affordable courses that teach all kinds of entry-level skills.
For example to learn Facebook Ads you could Google “Udemy Facebook Ads.” I just searched this right now and the top course is $12.64 for me right now.
These courses will teach you how to use the advertising platforms, some specific ad strategies, and more. It’s important to focus on the basics first and get to advanced stuff later.
I haven’t personally found any super-advanced knowledge on Udemy, but I’m sure it’s there. The reason I recommend Udemy is because you need a strong foundation of the basics before progressing to the advanced stuff.
Recently I paid a mentor $250 for not even 45 minutes of teaching. It was the best $250 I ever spent.
Here’s the thing though: for you that might be the worst $250 you ever spent. We were talking about Facebook Ads in such an advanced way that it’s unlikely you’d understand unless you had years of experience running Facebook Ads.
We were using advanced Facebook Ads talk and rapidly clicking buttons that a beginner would not be able to understand any of what was happening.
Remember: test everything. Don’t put a ton of cash behind one ad until you know it’ll work.
For more information on my Facebook Ads testing strategy, click HERE. The link takes you to my description of my 3-step Facebook Ads process which can be applied to other advertising platforms such as Google!
Lesson V- Solving the Marketing Puzzle
Lesson V is all about understanding what marketing really is. It clears the air whereas before there may have been fog. We solidify some of the previous lessons to see how it all fits together.
We also covered some more reasons why marketing campaigns & businesses fail.
Let’s take a look at the recap:
- Ethical Marketing is the process of communicating your product’s true value to people who might need it
- If you truly understand the value of your product, you can feel confident growing and “selling” because you aren’t taking from anyone but instead giving value
- Focus on providing value to people above everything else. Profit comes only from giving value
- When an ideal customer doesn’t purchase, it’s because YOU didn’t communicate the true value of your product
- Sometimes people aren’t prepared to handle growth. Don’t grow too fast
- Mental sabotage is a sneaky, little-known cause of failure. Be careful about your mental reality (research: lottery winners & rich athletes going crazy + bankrupt)
- Business infrastructure must be prepared to handle growth also
- Don’t get too attached to something that works. Stay humble, keep testing- the process is what brings you success.
- Deep work & flow are key to success. Don’t diversify too many marketing channels or do “derp work.” Focus on what gets results, period.
I also gave some more book recommendations in this lesson, but I’ll be sending you my complete book list in a couple days so I’ll save all book recommendations for there!
I can’t overstate just how important ethical marketing is. If you don’t practice it, you’re going to have a ton of problems with people complaining about you. They may initiate chargebacks too. Your credit card processor could revoke access!
Paypal is well-known for taking the side of the customer even when it’s highly likely the customer is committing chargeback fraud. They’ve also locked up people’s accounts that still had tens of thousands of cash in them.
You need a credit card processor to accept credit card payments. If you sell online or even in store, that’s a must these days. The thing is the credit card companies almost always side the the consumer.
As long as you ethically communicate your product’s value then you don’t have to worry about chargebacks occuring. Or the credit card processor will side with you, and you’ll be fine.
The companies that have exceptional reviews have great reviews because they do the best communicating what the value of their product is- specifically the benefits the consumer receives.
Pay attention to some ads you see. Some are better than others. You will realize that the best ones communicate value in some form, and also trigger people to want to purchase.
Marketing doesn’t need to be complicated or scary. All you need to do is communicate the value the consumer receives.
Finally you need to be prepared to handle growth, whether it be in your mentality or business infrastructure. It’s better to grow slow and steady than experience a sudden explosion. In space a black hole sometimes occurs after a supernova- don’t let a sudden burst of success also be the beginning of the end.
Feel free to copy all of the bullet points and save them somewhere. Use them as a reference when working on marketing campaigns or business operations.
We covered a ton of content recently. I don’t expect you to memorize everything. The bullet points are designed to help you remember things deeper by summarizing things shortly.
You now know a big secret about marketing (lifetime value) that your competitors don’t, how to determine how valuable your product is & why people purchase (increasing pleasure / decreasing pain), and that marketing is just the act of communicating that value.
You also know that you need to test everything because opinions from unqualified persons don’t matter. Yes, take advice from a coach or qualified professional. But at the end of the day the market gets the final say- any good coach or consultant should be teaching you how to test instead of telling you “this or that will work.”
Now we need to solidify this information via some action steps. Information without application is torture.
Let me say that again: if you don’t apply this information, it will haunt you. In one of the lessons I told a story of self-sabotage where I remained stagnant for a year.
I knew the information I needed to grow… I just wasn’t growing. Let me tell you it fucking haunted me.
When you know that you can do more, be more, and have more in your heart you simply can’t settle for less. Growth can be scary & painful, but now remaining stagnant will also be painful.
It’s better to get it over with, grow your business (or make that idea a reality), and then enjoy the fruits of your success.
It is possible. I believe in you. Anyone can succeed if they are persistent & open enough.
In a couple of days I’ll provide you with a book reading list to expand upon all this information, and there will also be books inside that help you with inspiration & mentality.
For now, here’s what you need to do.
Action Steps: What You Need To Do To Succeed
It’s critical you follow every action step completely. I’ve given you a ton of information and now you need to apply it. Follow these steps and success will be that much closer to you.
Remember that you can also hit “reply” and send your responses/answers to me, or ask any questions. I personally review every Email!
Note: I don’t expect these action steps to take a day. They can take weeks or months. Print ‘em out and do it right, not fast.
Step I: Understanding Your Business
If you can’t summarize in one sentence or less who you are, who you help, and why, then you don’t have a business.
A little tip for you is to simplify everything into the shortest sentence possible. This helps you stay on track. This helps you communicate value to customers clearly.
Take out a notepad or write this down somewhere for yourself. This should be printed out and placed in the open so that you can re-read it every day.
- What is your product?
- How does your product increase pleasure?
- How does your product decrease pain?
Go crazy and list out as many ideas as you possibly can. Be creative. The more reasons you can think of, the better you’ll feel about selling your product. It will also give you more unique angles to sell your product because of how valuable it is.
Once this is complete, highlight the most valuable aspects about your product. Some statements will be significantly more valuable. Find the top 5. These top 5 will be the key points in marketing campaigns.
Once this is complete you will now have a thorough idea of your product & how it helps people.
Now onto the customer information questions:
- Who does your product help the most? Be very specific.
- What are their demographics? This is their age, sex, location, etc.
- What are their psychographics? This is their hobbies, interests, and behaviors.
Your product’s list of increasing pleasures & decreasing pains should match up with their demographic & psychographic information in the sense that you can clearly see how you solve their problem.
Now we need a mission statement:
- Write down a single mission statement on who you are, who you help, and how you can help them.
For example I would write down “Marketing The Universe helps business owners grow their business with online marketing.”
This statement clearly reflects who I am, what I do, and how I can help them. It doesn’t go deep into why, but that’s why we made a list of “increasing pleasures” and “decreasing pains” earlier.
Once Step I is complete you should have a thorough idea of exactly what needs to be communicated to customers to sell to them.
Secret Tip: Creating New Products
Time for a bonus tip! Creating new products is key to staying on the cutting edge. We all know that.
Most people complicate it though and get too caught up in all the fancy bonuses or features of their own product instead of focusing on customer benefits.
When you have a customer list, you can ask them via surveys or in person what their problems are and what they need solved. Focus on your current customers because these are the easiest to sell to.
Creating new products is easy. Focus on increasing pleasure or decreasing pain. Just ask the people what they need or think they want. Give it to them.
Boom, you now have a simple strategy for creating new products. Keep it simple: increase pleasure or decrease pain. That should be the key focus of any new product developed.
Step II: Creating Long-Term Profit
Now that you understand yourself, your product, and your ideal customer, we need a system that keeps you profitable long-term.
This involves crunching out math numbers. If you can’t do everything now because you’re a new business owner or the idea stage, keep this in mind and don’t forget this step. Seek to develop it as much as possible before proceeding into ads.
Step 2.1: Tracking Your #’s
We need to know how much money you can afford to spend on advertising. Here’s how we do it.
This is where my step-by-step suggestions start to disappear. You’re going to have to apply these lessons to your own unique situation. It’ll take some brainpower and feel a bit frustrating, but once complete will be invaluable to you.
Again if you don’t know this try to estimate it or find a way to figure it out ASAP.
- How do you intend to track customer information?
Take some time to research CRM’s or strategies for tracking customer & order information in your niche. If you’re a software company you can probably do this with an Email marketing service or CRM. If you’ve got a restaurant you’ll need to be more creative.
I can’t stress how important it is to know your #’s. The more data you have the easier ad campaigns get. The easier it becomes to grow your business because you know clearly what works and what doesn’t.
Some important metrics to track include average order value, referrals, customer retention rate (when do they come back?), and customer satisfaction. There are several others as well- find a way to automate measuring them all!
Step 2.2: Understanding Lifetime Value
Even for established companies knowing this # can be difficult. Let’s focus instead on what’s very important, which is months 1, 2, 3, and 6. If you can’t measure all the way to 6, go with 3.
If you don’t have an established company or are just in the idea phase, go through this exercise anyways and prepare to setup your company in such a way that promotes this method of business. It’ll keep you going long-term.
- How much does the average customer spend in month 1?
- In month 2?
- In month 3?
- In month 6?
Remember to estimate if you don’t know. If you can’t even estimate, then go back to Step 2.1 and fInd a way to figure this out ASAP. If you can’t possibly know (ie. you’re in the idea phase) then proceed with the knowledge that you need to setup your business in such a way that repeat purchases are promoted.
If you only have one single product, this may not be as relevant. However there are other ways you can increase the average order value.
For example a real estate agent can ask for referrals, and then provide the person that sends referrals your way with bonuses such as discounted furniture or gift cards to grocery stores.
In month 1 the real estate agent may close a deal and make $9,000, and then by keeping in contact with that customer find a referral in month 3 that closes for $7,000. The real estate agent can reward the initial customer for the referral with a $500 gift card to Walmart to promote future referrals.
You see there are many ways you can find to increase the average order value or lifetime value of a single customer, if through no other method than through referrals.
If you are just setting up your business, then I want you to write out ways you can get customers to come back into your store or purchase again.
Step 2.3: Keeping the Fire Alive
In any romantic relationship constant contact is needed to keep the fire alive. You can’t have a relationship if you live on opposite sides of the globe but don’t even contact each other or plan to live together soon one day!
Step 2.3 is all about figuring out how you’re going to increase order value on months 2, 3, and 6.
- How do you intend to keep customers coming back? Create a plan to make it happen.
This exercise should take some time. For example, you might realize that you need to setup Email marketing & auto-responders that promote other products you have.
A customer may purchase a shirt, and then you can set up an Email auto-responder to promote a pair of pants that look great with it over the course of the next month.
You could also use retargeting ads to increase the average order value down the line!
Step 2.4: Increasing Average Order Value
How do you intend to make more money now, in addition to down the line?
For example someone could purchase an online product of yours, and then immediately after receive a discounted up-sell offer for another online product for a little bit more money. Not everyone will take the offer, but the few who do will increase the average order value a fair bit.
- How do you intend to increase the average order value now?
Strategies include up-sells, down-sells, cross-sells, and retargeting ads. The retargeting ads in this case would work by showing ads to people who didn’t complete a check out for example.
If you’re a real estate agent you might want to partner with a house repairman or lawn mowing company that will give you a referral % if you send the new homeowner over to them.
Be creative. You can do this.
Step 2.5: Crushing the Competition
Now that we know all kinds of numbers, or you are planning to set up processes that increase the average order value and track the lifetime value of a customer, we need to crush the competition like ants!
- How do you intend to use the medium/long-term marketing strategy to crush the competition? Write out a plan.
I say this over and over, but I can’t overstate the importance of this: this is the hardest part but also the part your competition isn’t doing. Get this right and the market is all yours to eat up. The competition will be crushed like ants on your boot.
You need a clear-cut marketing plan that keeps people coming back so that you profit medium or long-term.
You may try to make $50 per customer on Month I, but then on Month II you need a plan to make another $50 from that same customer. How can you keep people coming back?
- What is your maximum cost-per-acquisition?
Try to figure out what your maximum cost-per-acquisition for a customer is. This is the cost it takes to get one new customer via ads.
For example, one customer may spend an average of $50 per month at your business. You may have a fair bit of cash so you’re willing to spend $100 maximum to acquire one customer because you have the funds to handle break-even until month 2, and then at month 3 your profits will start raining in.
If you’re tighter on cash you may be willing to spend only $50 to acquire a customer because you need the profits by month 2.
This number is so critical because when you create ads this is how you’ll measure the success of the ads or not.
You know you’re willing to spend $50 maximum to acquire a new customer, so you create an ad and it starts out at $25- great, you’re making a little money. As the ad runs it slowly loses its effectiveness and becomes more expensive. Once you exceed $50 per customer acquisition, you turn off the ad.
Bonus Step 2.6: Printing a Customer List
Let’s say you don’t have a whole lot of cash to spare, so you need to break-even faster and profit faster.
In this case you need to create an affordable version of your product to achieve one of two things:
In the first case this cheap version of the product could serve as a break-even buffer so that you can “print a customer list” off with your ads. You spend $5 to make $5, but then on all other sales you profit instantly.
Another way you can achieve this is by the previous step of “increasing average order value.”
Let’s say you spend $5 to make $5 but you seriously need cash now. In that case you can create an automatic up-sell that offers people a $10 product. Maybe only 30% of people take that offer, but that’s great because you’re already breaking even- now you’re printing off money online.
- If you don’t have a lot of cash to spare, how do you intend to break-even & profit faster by using cheaper products to off-set the cost of advertising?
Remember here the goal is to off-set the cost of ads so that you can profit faster. If your ads cost $15 to acquire a customer, then you want maybe a $20 product so that you profit $5 (and can spend $20 to acquire a customer & break-even) then later you profit.
Step III: Understanding the Platform & Tech
I’ve talked all about running ads & setting up up-sells, but how exactly do you do that? These actions steps will help you pick an ad platform and understand how to implement these strategies.
Step 3.1: Your Ad Platform
- Pick an ad platform now. Which is it and why are you using it?
Remember earlier I told you that it doesn’t exactly matter which one you use, as long as you commit to it. Personally I use Facebook Ads, but you can succeed in anything whether it be print, TV, Google, Facebook, or Reddit.
Whatever you choose should reflect your budget & capabilities. It should be something you have the most experience in (ie. if you’re a Facebook user, use Facebook Ads, not Reddit).
For example I use Reddit occasionally and understand the platform so once I cap out on Facebook I’ll probably learn Reddit Ads because I already know how users use the website and generally what their experience is like. I wouldn’t use Pinterest ads or Twitter ads because I don’t use these platforms and what struggle more with learning how to make relatable messages.
You can succeed in any. Just pick one and resolve to commit to it.
Step 3.2: Understanding Your Ad Platform
Now you need to learn your ad platform or hire someone who has advanced knowledge in it so that you can focus on other business operations.
If you’d like me to take over your Facebook Ads, press HERE to fill out my client application form. I also offer marketing coaching & teaching.
In order to best understand your advertising platform I recommend you start with basic courses on Udemy. These courses teach you the basics, they’re affordable, and they’ll allow you to apply my advanced-level teachings immediately. You can also learn other tactics such as creating video ads or improving copy-writing.
- How do you intend to learn your ad platform?
- Learn your ad platform.
Now that you know all about your product, customers, and your plan for winning long-term it’s time to understand an ad platform. Pick one and resolve to master it.
Via Udemy courses or other online courses you’ll quickly learn the basics and be able to apply my advanced lessons. You’ll also learn other advanced techniques you can test with.
Step 3.3: Learning & Growing Together
You learn faster in groups of people, even if those groups of people are online and you’ve never met them in person.
If you’re new to the idea of digital marketing then you need to find like-minded people that are interested in growing to motivate you. You also need to find people that are already succeeding in your chosen ad platform as it’ll show you that it’s possible.
- Next step: find groups of people on Facebook Groups (or other sites) that are running ads & succeeding in your chosen platform.
It doesn’t matter how you find them. Facebook Groups, friends of friends, business meet-ups, whatever. The point here is to actively surround yourself with people that are running these ads because doing so will give you access to ad platform updates, more tricks, and most important of all inspiration for that it’s easily possible!
Step IV: Preparing For Growth
Now that you understand your product, customers, have a medium-term plan for profiting, and you’re actively learning your ad platform you need to prepare yourself for growth.
Step 4.1: Self-Reflection
Do you self-sabotage your relationships, success, or fitness? Do you have a mysterious history of “illness” occurring at just the wrong times?
Be brutally honest with yourself. Everyone says “oh yeah I’d love a million dollars” yet studies prove that people can’t psychologically handle it.
- Research what happens to lottery winners & rich sports athletes. Why do they lose it all?
It’s important to understand why they lose it all. I’m dead serious that this is an action step too.
Your problem might not be that you struggle to succeed. You might get a lucky ad that makes you $325,000 but then you blow all that cash and destroy your business because this conflicts with your limiting beliefs about life having to be hard and painful or something like that.
- Sit down and reflect. Journal. What amount of growth “stretches your reality” but doesn’t burst your bubble?
In the lesson I recommended slow growth. Go from $5k to $8k. Go from $100k to $120k. Going from $5k to $20k may be too intense too fast.
This doesn’t mean your entire life has to be slow growth. In a few months you can go from $5k to $8k, then in a couple more $8k to $15k, then in a couple more $15k to $25k, so on and so forth until you also get adjusted to the act of growing.
The thing is most people live their whole lives making $3,000 per month or some other salary, and this number only increases slowly as their bosses give them raises or they switch companies.
Most people are not used to an increase of income every 2 months, so focus on starting growing slowly & steadily but then soon you’ll get adjusted to growth and continue it.
Step 4.2: Removing Attachment
In your reflection I want you to also remove all attachment to your ads. Write down “it’s okay to write bad ads.” Write down “it’s okay to fail because everyone makes mistakes.”
Remember not to get attached to your good ads or temporary successes. Don’t let your temporary success prevent you from taking another risk that takes you to great success!
Write down “I am already successful” and re-read it until you believe it. The simple act of going through this plan and growing a business is a success. The money is but a fluctuating result.
Step 4.3: Business Infrastructure
Review your business infrastructure and determine whether you have the capability to handle growth, and how much you can handle.
For example you may already have an established business that is successful. There is likely a cap to how much you can grow though, whether it be 25% or 200% growth.
Even if your business is 99% automated online, there’s still those occasional customer support requests that will come in. Eventually you’ll need to hire more assistants to handle them if you grow by a large amount.
Set up your business infrastructure as best as you can to grow. Make sure you have a CRM, Email marketing, retargeting ads, and that your employees/contractors can handle what is coming.
Remember too that YOU can adjust your ad budget! Even if you have the cash to spend $10,000 per day on ads doesn’t mean that you should. Grow slowly and steadily.
Step V: Launching Ads
By this point you will understand your ad platform, know how much you can grow, understand your product, and understand why people buy. You’re almost ready launch that ad campaign.
Step 5.1: Ethical Marketing
Write down the value you intend to communicate as a result of your marketing. Remember that marketing is simply the act of communicating value your product legitimately has to the market.
Focus on the most valuable points, but also write down the lesser-valuable points you can communicate as well. Those lesser-valuable points can serve as “bonuses” that tip the scale towards a purchase.
Step 5.2: Learning How To Create Ads
Previously I gave a book recommendation “how to write copy that sells.” Purchase that book if you’re interested in creating your own ads.
You can also Udemy copy-writing or video ads or all kinds of other ads to learn how to create the best ads.
Remember that it’s a skill that takes practice. Even if you get great at it, you should always revert to the testing mentality before putting a large ad budget behind any one ad.
Also I can make ads for you & handle your marketing. Click HERE for my application!
I will remind you again: DO NOT BE A PERFECTIONIST! Even the best write bad ads, and that’s just part of the process!
The key is the testing process.
Step 5.3: Testing Ads
Now that you’ve got some information you’re ready to begin testing some ads.
- Create several “targeting” audiences & placements. Who will see your ads? Test all kinds of different interests & data.
- Create several image variations or video variations
- Create several ad copy variations
- Combine all of the variations together. You should have dozens of ads. Sometimes I have even hundreds.For example you might have image 1, image 2, and copy 1, copy 2. This will then create 4 ads because you’ll have i1-c1, i1-c2, i2-c1, and i2-c2.
- Put a small budget behind each ad
- Launch ads
- Closely monitor results. Delete less-performing ads and keep the good ones.
- Create ads similar to the good ones to find excellent ads
For more information on my 3-step Facebook Ads process, click HERE now. It should apply to most advertising platforms.
You should know from having studied your ad platform how to measure the results of the ads.
If you don’t know how then you must research this before launching ads. It’s imperative you understand data such as ‘click-through-rate’ and ‘cost per link click.’
When you understand the data you are then able to make educated decisions on which ads are good or bad.
Remember: go crazy on creating variations. Be creative. Be absurd!
Step 6: Profit & Repeat
If you follow all of my steps religiously, you will profit- period.
Yes, there is quite a bit of work you have to do on your own. Following these steps could take months. But it’s how you guarantee success!
Once you finally succeed from your online ads, keep repeating this process over & over for your ad platform. Test more ads, find more up-sells, and find ways to increase the lifetime value of a customer (and track that information).
Additional Reading Content
In 2 days I will send you additional reading content that supports all of these steps so that you can best succeed. There are no affiliate links on any of these books, I just know they will help you (because many have greatly helped me!).
Moving Forward: Your Success
Wow, it’s been an epic week! I am so excited to hear about your success stories.
I highly recommend saving this course somewhere where you can reference because it’s packed with valuable content you can actively apply in your business & marketing campaigns.
I want you to crush the competition like ants. I want you to dominate your niche. I want you to succeed!
If you have any feedback, feel free to leave it to me. I’d love to improve this course & help more people.
Stay tuned for more updates such as the reading list & other free content I’ll be sharing with you every day or every couple of days!
Do you want me to take over your digital marketing so that you can focus on making the best product possible?
Humans work best in teams, so I think that if you can do this then it’s the ideal scenario for both of us.
I’ve got several years of experience in digital marketing and worked with big-name brands such as “Ownage Pranks.”
I don’t take just anyone on as a client. I only take on believe if I believe in their vision.
You can apply to hire me by clicking HERE.
You’ll be asked to fill out several questions. Please fill them out in full & press “submit.” I will personally review it and if I feel I can help you out then we can work together.
I can handle your digital marketing, or you can hire me as a coach to teach you this stuff & oversee your business as you take over everything. The choice is yours.
Anyways, if you don’t want to do that it’s totally cool also. I’ve got some more awesome free content I’ll be sending your way soon so stay tuned for that!
And as always feel free to hit “reply” to ask a question or two or give some feedback on this course (:
P.S. To prevent my own business from growing too fast I will only be accepting a limited number of new clients to ensure top quality. To get in before I close it up, press HERE to apply now.
Next lesson click HERE.